baboodle
25,000+ customers
Across the UK
FCA authorised
For consumer hire
100% Flexible
and free returns
Editor's Choice
Made for Mums Awards 2024

As seen in

The GuardianGraziaSheerLuxeHuffPostMade for MumsAbsolutely Mama

Why we started

Hello 👋🏻 I'm Katie, first-time mum and Baboodle founder! I set up Baboodle on my maternity leave after finding that I was spending huge amounts of time and money sourcing baby equipment that was either never used, or grown out of within a few weeks. Buying new was expensive and unsustainable, and buying secondhand was unreliable and riddled with hidden costs (Facebook marketplace + Uber is a lethal combination). Baboodle is the platform I was looking for. We launched in 2022 and were blown away by the response. Very quickly it became apparent that the demand for Baboodle outstripped my plans for a maternity leave side hustle, so my brother Dan, came onboard and we got to work. We've now grown to a team of 12, and have helped over 10,000 parents save money and reduce waste. We're so proud to be building a business is creating truly positive change for consumers and the planet alike. Thank you for coming along for the ride! Katie and Dan x

What are you looking for?

Excellent · 4.9 from 1,292 Trustpilot reviews FCA authorised · Free returns label · Soft credit check won't affect your score
It felt as though we had received a new product. The flexibility was great for peace of mind.
Julia R, Bugaboo Fox 5, 03/06/2026
Read our Trustpilot reviews

Renting is easy

From choosing your kit to sending it back, here's how it works.

  1. Choose your kit

    Pick what you need and how long for. On most items that's 1 to 24 months, and longer plans cost less each month. We are 100% flexible

  2. We bring it to you

    Delivered on your preferred delivery date. Shipping is a flat fee of £7.95

  3. Use it as your own

    Everything arrives cleaned and checked, and wear from normal use is expected.

  4. Send it back, exchange, or keep going

    Keep the item for as long as you'd like, exchange or cancel. It's completely up to you.

4.9 from 1,292 Trustpilot reviews

Not sure about renting?

Here's what parents often worry about, and the honest answers.

"What if we damage it?"

Babies are messy, and we expect that. Scratches and small stains from normal use are fine, and we cover small refurbishments. If a repair would cost over £20 we may charge for it, and if something is lost or beyond repair we may charge its replacement value. Our insurance doesn't cover loss or theft, so check your home insurance for high-value items.

"I'm not sure about kit another baby has used."

Every item is fully cleaned, sanitised and safety-checked at our London warehouse between rentals. Our model only works if we can guarantee quality, so we take it seriously. If anything arrives not right, email hello@baboodle.co.uk and we will solve the problem as quickly as possible.

"What if I want to send it back early?"

That's not a problem! Return whenever you are ready. We will just make sure the price you have paid matches your actual rental length. Similarly, if you want to extend, just let us know and we will decrease your monthly price.

"Wouldn't it be cheaper to buy it and sell it on?"

It can be, especially if you'd use it for years or resell it well. Renting suits kit you'll only need for a stage: no big upfront cost, nothing to store, and nothing to sell. We're here for people who want peace of mind, hate buying and selling on the second-hand market, and want a buy it new experience at a second-hand price. No hassle, just easy, flexible access to premium baby equipment.

What parents say about Baboodle

Rated 4.9 from 1,292 reviews on Trustpilot. Selected reviews below.

"So glad I found Baboodle second time around. We overspent and overbought so much equipment for our first, that we only used for a few months. Thankfully, we have learnt our lesson this time around."
Joanna T, Tripp Trapp High Chair Newborn Set, 01/08/2025
"I was weighing up renting or second-hand, but the quality of the rental item received made it a no brainer.."
Holly A, Snoo Smart Sleeper, 12/02/2026