Hello 👋🏻 I'm Katie, first-time mum and Baboodle founder!

I set up Baboodle on my maternity leave after finding that I was spending huge amounts of time and money sourcing baby equipment that was either never used, or grown out of within a few weeks.

Buying new was expensive and unsustainable, and buying secondhand was unreliable and riddled with hidden costs (Facebook marketplace + Uber is a lethal combination).

Baboodle is the platform I was looking for.

We launched in 2022 and were blown away by the response. Very quickly it became apparent that the demand for Baboodle outstripped my plans for a maternity leave side hustle, so my brother Dan, came onboard and we got to work. We've now grown to a team of 12, and have helped over 10,000 parents save money and reduce waste.

We're so proud to be building a business is creating truly positive change for consumers and the planet alike. Thank you for coming along for the ride!

Katie and Dan x

Hello 👋🏻 I'm Katie, first-time mum and Baboodle founder!

I set up Baboodle on my maternity leave after finding that I was spending huge amounts of time and money sourcing baby equipment that was either never used, or grown out of within a few weeks.

Buying new was expensive and unsustainable, and buying secondhand was unreliable and riddled with hidden costs (Facebook marketplace + Uber is a lethal combination).

Baboodle is the platform I was looking for.

We launched in 2022 and were blown away by the response. Very quickly it became apparent that the demand for Baboodle outstripped my plans for a maternity leave side hustle, so my brother Dan, came onboard and we got to work. We've now grown to a team of 12, and have helped over 10,000 parents save money and reduce waste.

We're so proud to be building a business is creating truly positive change for consumers and the planet alike. Thank you for coming along for the ride!

Katie and Dan x

Why rent baby equipment?

There is nothing more daunting (and financially draining) than a baby kit list. And nothing more frustrating than using almost none of it and realising you now have to either store it, or find the time to sell it.

Baboodle offers a better way. We make aspirational brands accessible and affordable, while making better use of the planet's resources by keeping products in use and out of landfills. 

Sustainable

Reduce waste and carbon emissions by renting rather than buying.

100% flexible

The second you or your baby no longer needs an item, just send it back. Onto the next thing!

Wallet-friendly

The average Baboodle customer will spend just £500 on a £1,100+ pram.

No more clutter

No more finding a place for long outgrown items. Reclaim your storage space!

Premium brands

We've chosen our items based on real-life parent feedback and only stock the best of the best.

Featured Products

Argus Oat Artipoppe Carrier for rental at baboodle for just £25 per month
Artipoppe

Artipoppe Carrier

£27 per month
£27
Baby Gym
Leg & Go

Baby Gym

£11 per month
£11
Babybjorn Bouncer
Babybjorn

Babybjorn Bouncer

£27 per month
£27
Babybjorn Mini Carrier available to rent from Baboodle from just £9 per month.
Babybjorn

Babybjorn Mini Carrier

£12 per month
£12
Babyzen YOYO Backpack
Babyzen

Babyzen YOYO Backpack

£4 per month
£4
Babyzen Yoyo Bassinet available to rent from just £24 per month
Babyzen

Babyzen YOYO Bassinet

£32 per month
£32
Babyzen Yoyo board for rent from Baboodle.
Babyzen

Babyzen Yoyo board

£14 per month
£14
Babyzen Yoyo Connect to rent from just £26 per month from Baboodle.
Babyzen

Babyzen YOYO Connect

From £31 per month
From £31