Privacy Policy

This site is maintained and operated by Baboodle Limited. Any account signup or purchase creates a relationship between you, the customer, and Baboodle Limited. 

When you join the Baboodle or use one of our products, you trust us with your information. That’s not something we take lightly. We’ve written this Privacy Policy to help you know what data we collect from you, how we use it and how we protect it for you. If you have any questions, please do get in touch at


Who are we?

We are Baboodle Limited (that’s “we”, “our”, “us”) and operate under the name of Baboodle. Our registered office address is 5 Brayford Square, Brayford Square, London, England, E1 0SG. We are a UK registered company number 14055535.


What information do we hold about you?

Information you submit through our apps or websites

  • To help prevent fraud and misuse of goods, we require each customer to provide information to verify their account. This will be some or all of the following: your name, ID, email address, phone number, a selfie video and your physical address

  • We might also collect information about how you use the app and website.

Information on how you use your phone

  • This might include your mobile network, IP address or operating system and your phone settings.

Information you give us permission to access on your phone

  • These are things you give us explicit permission to see. This might include your photos and camera & microphone, so that you can provide your ID and selfie during verification.

Description and purpose

On this website we use the circuly checkout and subscription management software. circuly is a software company based in Germany, headquartered at 33602 Bielefeld, Obernstr. 50, phone: +49 176 552 884 77. This is an integrated software solution that we use to cover various aspects of our Subscription Management. These include: Checkout, customer login, invoices and payment processing, communication, return management and reporting. This information is stored on servers run by our software partner circuly. It may be used by us to contact our customers and provide our subscription services. All information we collect is subject to this Privacy Policy. We use all information collected exclusively for processing the (subscription) order.

Legal basis

The legal basis for the use of circuly services is Art. 6 para. 1 lit. f) DSGVO (legitimate interest). Our legitimate interest in using this service is the efficient and customer-friendly processing of subscription contracts.


The recipient is circuly GmbH, Obernstr. 50, 33602 Bielefeld, Germany.

Transfer to Third Countries

Through the use of the service, personal data may be transferred to a third country. In the event of a transfer of personal data, the Provider shall ensure the level of protection of the DSGVO by complying with Art. 44 et seq. DSGVO. If there is no adequacy decision with the third country in which the data importer is based, the transfer is subject to appropriate safeguards. If you have any queries, please contact our data protection officer.

Duration of data storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Furthermore, the data will be deleted if you revoke your consent or request the deletion of the personal data.

Possibility of objection

In accordance with Art. 21 (1) DSGVO, you have the right to object to the processing of your personal data at any time. If you exercise your right, processing for this purpose will no longer take place. Further information on this can be found above in our data protection declaration under "Rights of data subjects".

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information via link.

Further data protection information via link

Cookie information

By using the Baboodle website, you agree to our use of cookies:

  • We use Session, Persistent and Third Party cookies to track what you’re doing on the site in order to help us improve it and give you a better experience in the future. Please note that cookies don’t store your banking details.

  • You can turn cookies off at any time (although this will reduce the quality of your user experience). For more information about how we use cookies, please read our Cookie Policy


How do we use your information?

To provide, analyse and improve the Baboodle service, we use your data to:

  • Enable you to use the Baboodle service, access customer service and receive relevant communications and notifications from us.

  • Contact you via email, SMS or phone if we need to send you information relating to your Baboodle account or your rental.

Baboodle is required to verify your identity and potentially complete other background checks. We use your data to:

  • Prevent illegal activities like money laundering, tax evasion and fraud.

  • Enforce our Terms of Service and other policies.

  • Collect money owed by you

To exercise our legitimate interests (which doesn't involve overriding your privacy rights), we use your data to:

  • Market products, services or new features we think you’ll like, in our app, online or via text and email.

You can ask to be removed from our database at any time by contacting us at but if you exercise your right to be forgotten, we may not be able to provide you with any services.  


Who do we share it with?

We have never and will never sell your data to 3rd parties. We might share your personal information with:

  • Anyone who works for us, if they need it to do their job. This is only ever on an as-needed basis.

  • Any organisation which supports any of our services you use, when they need it to offer those services, including:

    • Stripe, our payment processors, who hold details from your rentals with us in order to verify your payment. These may include your name, ID, payment cards and bank accounts.

    • Whatsapp, our customer messaging (Live Chat) platform

    • Credit reference agencies

    • Analytical, Know Your Customer (KYC) and cyber security service providers

  • Anyone who you give us explicit permission to share it with.

When you sign up, we search your record at credit reference agencies to check if we can accept you as a member to manage our business risk. This is a 'soft search' and won’t impact your credit score. You can read more about our credit checks here.

Where necessary, we’ll also share information to comply with regulatory authorities, to enforce our Terms of Service or other agreements and to protect the rights, property or safety of us, our customers or others.


What are your rights?

You have a right to:

  • Access and update some of your information through your Baboodle account.

  • In some jurisdictions, you may have the right to request copies of personal information which you can’t see through your Baboodle account, though we will not be able to comply when such requests are manifestly unfounded, repetitive or excessive.

  • Ask us to correct inaccurate or incomplete personal information which you can’t update yourself through your Baboodle account.

  • Ask us to delete your data. If you request this, please note:

    • We may retain certain information necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. E.g. if we suspend a Baboodle account for fraud or safety reasons, we might retain certain information to prevent that user from opening another account in the future.

    • We may retain and use your personal information to the extent necessary to comply with our legal obligations.Intercom, our customer messaging (Live Chat) platform

    • Information you have shared with others (e.g. Reviews) may continue to be publicly visible even after your Baboodle account is cancelled.

    • Object to us using your data for direct marketing and in certain circumstances ‘legitimate interests’, research and statistical reasons.

  • Withdraw any consent you’ve previously given us. To do so, please get in touch at


Where do we store your data?

  • We take your privacy seriously. That’s why the information you give us is transmitted using SSL, the secure encryption which websites use to transmit credit card numbers.

  • We store your verification information in an encrypted form, and only authorised Baboodle employees are given access to your original documentation, to help them do their jobs.

  • Data collected inside the EEA may be transferred and stored outside of the EEA for the purposes described in this Privacy Policy. However, we’ll only do this where appropriate safeguards are in place to ensure an adequate level of data protection.


How long do we keep your data? 

We keep most of your data for as long as you’re a member, and for 6 years after that to comply with the law and if we face a legal challenge. In some circumstances, like cases of fraud, we may keep data longer if we need to and/or the law says we have to.

In each case, the length of time that we need to keep the information may be different, but we will only keep the information for as long as we need it.


How to ask a question or make a complaint

If you have a complaint, please get in touch at and we’ll do our best to help you. If you’re still not happy, you can refer your complaint to the Financial Ombudsman Service. You can visit their website at


Changes to this policy

We’ll post any changes we make to our privacy policy right here, on this page. If the changes are significant, we’ll let you know by email.